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    Entries in marketing (1)

    Tuesday
    Sep102013

    I Will Stand On My Head

    Friends,

    I won't actually stand on my head, but the late Cal Worthington, who passed yesterday at the ripe old age of 92 while watching football, certainly would have in his prime. He had dealerships up and down the west coast, and a jingle turned earworm that infected our little minds almost as much as Indio's "Hub of the Valley" and 30-second descriptions of the travails of the Wacky Wicker Workers. His on-air enthusiasm will be missed, but I suspect that we've moved on from his brand of aw shucks hucksterism.

    Now the most effective marketing is nuanced. The best campaigns, they will explain in webinars and marketing executive mixers, is more subtle and appeals to the buying public's deepest wants and desires.

    The difference between the honesty of Cal Worthington's pitch and today's deep mental massage marketers is that the new guys will gladly stand on your head to make a better deal.

    Your pal,

    - bob